I promised myself I wasn’t going to write about the time change. Our twice a year attempt to manipulate daylight usually leaves me with a feeling of dread and annoyance. Oh sure some people proclaim to love it, especially the fall back…… “we get an extra hour of sleep”…..people exclaim with excitement. As if 1 extra hour of sleep will make up for late night binging the latest series on Netflix. And if when presented with the gift of more time you want to slumber it away I say…. “hey go ahead, you do you”…..but I can’t tell myself to sleep longer any more than I can convince myself to fall asleep quicker. The body wants what the body wants. See, told you I wouldn’t drone on about time and space.
No today I will tackle a bigger, more wide ranging issue involving fall…….a little something called pumpkin spice.
Starbucks introduced their pumpkin spice lattes in the fall of 2003 selling approximately 20 million a year and launching a cultural phenomenon. Selling 20 million latte’s a year in a 90 day period of time means they’re selling over 18,000 latte’s an hour….think about that next time your in the drive thru behind 10 cars and all you want is a regular coffee.
Any trip to the grocery store beginning in the still sweltering months of August will reveal more and more pumpkin spice products. There’s the obvious ones that kinda make sense like breads, cookies, coffee, tea. But with each year the number of products with pumpkin spice continue to rise to staggering proportions. It’s become an industry in and of itself. Walk down any aisle and you can see a variety of a favorite item that now has a pumpkin spice offering. The cereal aisle has oatmeal, cereal, even the American icon the Pop Tart offers a pumpkin spice flavor. And yes there’s even pumpkin spice syrup for your pancakes or waffles, although walking through the freezer aisle reveals pumpkin spice frozen waffles so maybe you should top that with just regular syrup so you don’t fall into a pumpkin spice morning breakfast coma. The dairy aisle has pumpkin spice yogurt and cottage cheese, the snack aisle has popcorn, chips and pretzels, the cookie aisle has a wide variety of offerings……..hello pumpkin spice Oreo’s, do you come here often ?
I must admit I had absolutely no interest or even the faintest curiosity in any pumpkin spice product. I figured most of them would taste overly artificial and I would regret buying an entire package and end up throwing away most of it after it sat in my cupboard for far too long. But recently on a blustery, fall day with a bright sun shining and leaves blowing about I ventured into my local coffee shop with the express purpose of ordering a pumpkin spice latte. I figured if I enjoyed the product that launched an entire industry then perhaps I might branch out my interest and sample other products.
Admittedly my local coffee shop is not a Starbucks but it is a regional chain so I figured it must be very similar if not exactly like the Starbucks offering. The first few sips were warm and delightful, my taste buds were awakened. My curiosity was piqued…..it was then I started researching the beginnings of pumpkin spice and it all seems to lead back to Starbucks and their original latte.
I found so many stories about pumpkin spice and people trying to sample different products that as I sat there my latte soon grew cold and each sip became less satisfying until the end felt forced and artificial. Hmm, forced and artificial…..although I decided not to title this blog post forced and artificial it did seem appropriate that my first experience with a cultural phenomenon was exactly that. Perhaps there was a reason a spice that has been around seemingly forever never made a breakthrough until a giant corporation created a demand for it.
I headed out back into a glorious autumn day and I noticed a poster on the door I hadn’t seen when I entered. It was for a peppermint mocha latte that was soon to be available for the holiday season. Mmm, peppermint mocha latte….now that sounds like something I might just have to try.
Peace and Love,
John